Next Stage proudly presents our Masterclass Series, featuring acclaimed professionals and companies from across the events spectrum. This program is set to offer students fast-track deep-dives into different aspects of the business, boasting a remarkable lineup of speakers joining us for lessons about their fields of expertise.
The Next Stage Masterclass Series invites anyone and everyone determined to boost their knowledge about the variety of topics we deliver at our headquarters in Zaandam. Our set of 5 upcoming lectures will cover grounds within marketing and branding, data analytics and research, AI and innovations, and more. Tailored to educate and inspire, these masterclasses call for aspiring entrepreneurs, marketers, brand developers, and researchers, as well as young professionals determined to learn more about these increasingly relevant domains.
The Next Stage Masterclass Series invites anyone and everyone determined to boost their knowledge about the variety of topics we deliver at our headquarters in Zaandam. Our set of 5 upcoming lectures will cover grounds within marketing and branding, data analytics and research, AI and innovations, and more. Tailored to educate and inspire, these masterclasses call for aspiring entrepreneurs, marketers, brand developers, and researchers, as well as young professionals determined to learn more about these increasingly relevant domains.
A Leap into Brand & Product Marketing with Leroy Kaandorp
MASTERCLASS ONE
For our first Masterclass, Leroy Kaandorp (Director of Marketing at Booking.com, formerly with Klarna, DGTL) joins us as we jump into the wide sphere of marketing for new or young brands. We will touch base on both brand and product marketing, while answering key questions such as:
How do I position my brand?
What is my value proposition towards my customers?
What does my market look like (competitive landscape, customer research)?
What is the size of the opportunity?
We will also focus a good amount of time on bringing your product to market through an effective communication and channel strategy. We'll do so by investigating and dissecting interesting cases from top brands, and equipping you with hands-on tools that you can already start implementing within your own business.
Date: Thursday, February 8, 2024
Time: 19:30- 22:00
Location: Mainstage Event Campus, Ronde Tocht 11, Zaandam
How do I position my brand?
What is my value proposition towards my customers?
What does my market look like (competitive landscape, customer research)?
What is the size of the opportunity?
We will also focus a good amount of time on bringing your product to market through an effective communication and channel strategy. We'll do so by investigating and dissecting interesting cases from top brands, and equipping you with hands-on tools that you can already start implementing within your own business.
Date: Thursday, February 8, 2024
Time: 19:30- 22:00
Location: Mainstage Event Campus, Ronde Tocht 11, Zaandam
